Kotler, P., Hessekiel, D., & Lee, N. (2012). Good works: Marketing and corporate initiatives that build a better world- and the bottom line. Wiley.
Citace podle Chicago (17th ed.)Kotler, Philip, David Hessekiel, a Nancy Lee. Good Works: Marketing and Corporate Initiatives That Build a Better World- and the Bottom Line. Hoboken, N.J.: Wiley, 2012.
Citace podle MLA (9th ed.)Kotler, Philip, et al. Good Works: Marketing and Corporate Initiatives That Build a Better World- and the Bottom Line. Wiley, 2012.
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