Share this the social media handbook for PR professionals /

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书目详细资料
企业作者: Chartered Institute of Public Relations, ebrary, Inc
其他作者: Waddington, Stephen
格式: 电子 电子书
语言:英语
出版: Chichester, West Sussex, U.K. : John Wiley & Sons, 2012.
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在线阅读:An electronic book accessible through the World Wide Web; click to view
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书本目录:
  • pt. 1. Changing media, changing PR
  • pt. 2. Planning
  • pt. 3. Networks
  • pt. 4. Online media relations
  • pt. 5. Monitoring and measurement
  • pt. 6. Skills
  • pt. 7. Industry change
  • pt. 8. The future.