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企业作者: | , |
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其他作者: | |
格式: | 电子 电子书 |
语言: | 英语 |
出版: |
Chichester, West Sussex, U.K. :
John Wiley & Sons,
2012.
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主题: | |
在线阅读: | An electronic book accessible through the World Wide Web; click to view |
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书本目录:
- pt. 1. Changing media, changing PR
- pt. 2. Planning
- pt. 3. Networks
- pt. 4. Online media relations
- pt. 5. Monitoring and measurement
- pt. 6. Skills
- pt. 7. Industry change
- pt. 8. The future.