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書目詳細資料
Corporate Authors: Chartered Institute of Public Relations, ebrary, Inc
其他作者: Waddington, Stephen
格式: 電子 電子書
語言:英语
出版: Chichester, West Sussex, U.K. : John Wiley & Sons, 2012.
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在線閱讀:An electronic book accessible through the World Wide Web; click to view
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書本目錄:
  • pt. 1. Changing media, changing PR
  • pt. 2. Planning
  • pt. 3. Networks
  • pt. 4. Online media relations
  • pt. 5. Monitoring and measurement
  • pt. 6. Skills
  • pt. 7. Industry change
  • pt. 8. The future.