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Sixty to zero an inside look at the collapse of General Motors, and the Detroit auto industry /

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Bibliografski detalji
Glavni autor: Taylor, Alex, 1945-
Autor kompanije: ebrary, Inc
Daljnji autori: Jackson, Mike
Format: Elektronički e-knjiga
Jezik:engleski
Izdano: New Haven [Conn.] : Yale University Press, c2010.
Teme:
General Motors Corporation > Management.
Automobile industry and trade > Michigan > Detroit > History.
Bankruptcy > Michigan > Detroit > History.
Electronic books.
Online pristup:An electronic book accessible through the World Wide Web; click to view
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Sadržaj:
  • GM at the peak
  • Growing up in the car-crazy fifties
  • Cracks in GM's edifice
  • Insecure colossus: the Roger Smith era
  • Ford speeds up
  • The Saturn moonshot
  • Lee Iacocca, blemishes and all
  • Bob Stempel and the crisis of '92
  • Jack Smith's unfinished revolution
  • Bob Eaton's big score
  • GM on cruise control
  • Succession battles at Ford
  • Wagoner takes over
  • Nasser, Ford, and Mulally
  • The legend of Lutz
  • The uneven legacy of Lee
  • GM's inexorable collapse
  • The end of the road.

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