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Marketing plans for service businesses a complete guide /

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Bibliográfalaš dieđut
Váldodahkki:	McDonald, Malcolm
Searvvušdahkki:	ebrary, Inc
Eará dahkkit:	Payne, Adrian
Materiálatiipa:	Elektrovnnalaš E-girji
Giella:	eaŋgalasgiella
Almmustuhtton:	Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, 2006.
Preanttus:	2nd ed.
Fáttát:	Service industries > Marketing > Planning. Marketing > Planning. Electronic books.
Liŋkkat:	An electronic book accessible through the World Wide Web; click to view
Fáddágilkorat:	Lasit fáddágilkoriid Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!

Geahča maid

Marketing plans for services a complete guide /
Dahkki: McDonald, Malcolm
Almmustuhtton: (2011)

Relationship marketing in services
Almmustuhtton: (2002)

Services marketing : managing the service value chain /
Dahkki: Bruhn, Manfred
Almmustuhtton: (2006)

Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /
Dahkki: Schultz, Mike, 1974-
Almmustuhtton: (2013)

Market orientation and service firm performance a research agenda /
Almmustuhtton: (2002)

Services marketing and management
Dahkki: Gilmore, Audrey
Almmustuhtton: (2003)

Service marketing in Ghana : a customer relationship management approach /
Dahkki: Kuada, John, et al.
Almmustuhtton: (2014)

Promotion of services
Almmustuhtton: (2002)

Journal of services marketing.
Almmustuhtton: (2007)

Marketing plans how to prepare them, how to use them /
Dahkki: McDonald, Malcolm
Almmustuhtton: (2011)

The professional services firm bible
Dahkki: Baschab, John, 1968-
Almmustuhtton: (2005)

Complex service delivery processes : strategy to operations /
Dahkki: Harvey, Jean, 1950-
Almmustuhtton: (2010)

Market segmentation : how to do it, how to profit from it /
Dahkki: McDonald, Malcolm
Almmustuhtton: (1998)

Cultural perspectives on services marketing
Almmustuhtton: (2005)

Marketing/planning library and information services /
Dahkki: Weingand, Darlene E.
Almmustuhtton: (1987)

Service science : the foundations of service engineering and management /
Dahkki: Qiu, Robin G.
Almmustuhtton: (2014)

Services marketing : people, technology, strategy /
Dahkki: Lovelock, Christopher
Almmustuhtton: (2011)

Marketing your event planning business : a creative approach to gaining the competitive edge /
Dahkki: Allen, Judy, 1952-
Almmustuhtton: (2004)

Service marketing : people, technology, strategy /
Dahkki: Lovelock, Christopher
Almmustuhtton: (2011)

Service marketing : people, technology, strategy /
Dahkki: Lovelock, Christopher
Almmustuhtton: (2011)

The impact of technology on services
Almmustuhtton: (2002)

Services marketing : integrating customer focus across the firm /
Dahkki: Zeithaml, Valarie A.
Almmustuhtton: (2009)

Service quality a global perspective /
Almmustuhtton: (2003)

Service industries a geographical appraisal /
Dahkki: Daniels, P. W.
Almmustuhtton: (1985)

Writing and implementing a marketing plan a guide for small business owners /
Dahkki: Gerson, Richard F.
Almmustuhtton: (1991)

The marketing strategy desktop guide
Dahkki: Paley, Norton
Almmustuhtton: (2007)

Services management (including skill development) /
Dahkki: Ramachandra, K.
Almmustuhtton: (2010)

Marketing planning by design systematic planning for successful marketing strategy /
Dahkki: Strauss, Ralf E.
Almmustuhtton: (2008)

Service innovation organizational responses to technological opportunities & market imperatives /
Almmustuhtton: (2003)

Services management
Dahkki: Appannaiah, H. R.
Almmustuhtton: (2010)

Global trade in services fear, facts, and offshoring /
Dahkki: Jensen, J. Bradford
Almmustuhtton: (2011)

Service management : operation,strategy,Information technology /
Dahkki: Fitzsimmons, James A.
Almmustuhtton: (2008)

5S for service organizations and offices : a lean look at improvements /
Dahkki: Sarkar, Debashis
Almmustuhtton: (2006)

Stakeholder engagement for service design : how service designers identify and communicate insights /
Dahkki: Segelström, Fabian
Almmustuhtton: (2013)

Stakeholder engagement for service design : how service designers identify and communicate insights /
Dahkki: Segelstrom, Fabian
Almmustuhtton: (2013)

Internationalization of service firms
Almmustuhtton: (2007)

Simple solutions to effective marketing /
Dahkki: Perrett, Dianne, et al.
Almmustuhtton: (2005)

Globalization of services some implications for theory and practice /
Almmustuhtton: (2000)

Services marketing : people, technology, strategy /
Dahkki: Wirtz, Jochen
Almmustuhtton: (2016)

Oecd statistics on international trade in services 2010 : volume 2,. detailed tables by partner country /
Almmustuhtton: (2011)