Marketing plans for service businesses a complete guide /
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| 主要作者: | |
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| 企业作者: | |
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| 格式: | 电子 电子书 |
| 语言: | 英语 |
| 出版: |
Oxford ; Burlington, MA :
Elsevier/Butterworth-Heinemann,
2006.
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| 版: | 2nd ed. |
| 主题: | |
| 在线阅读: | An electronic book accessible through the World Wide Web; click to view |
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| Item Description: | Previous ed.: published as Marketing planning for services. 1996. |
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| 实物描述: | xiv, 401 p. : ill. |
| 参考书目: | Includes bibliographical references and index. |