Pharmaceutical lifecycle management making the most of each and every brand /
Saved in:
| 主要作者: | |
|---|---|
| 企業作者: | |
| 其他作者: | |
| 格式: | 電子 電子書 |
| 語言: | 英语 |
| 出版: |
Hoboken, N.J. :
John Wiley & Sons,
c2012.
|
| 主題: | |
| 在線閱讀: | An electronic book accessible through the World Wide Web; click to view |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
書本目錄:
- pt. A. Lifecycle management business environment
- pt. B. Lifecycle management regulatory and legal environment
- pt. C. Patents and exclusivities
- pt. D. Developmental LCM
- pt. E. Commercial LCM
- pt. F. Biologics and biosimilars
- pt. G. The integrated brand LCM strategy and its implementation
- pt. H. Integrating LCM with portfolio management.