Obálka

QR kód

Anime's media mix franchising toys and characters in Japan /

Uloženo v:

Podrobná bibliografie
Hlavní autor:	Steinberg, Marc, 1977-
Korporativní autor:	ebrary, Inc
Médium:	Elektronický zdroj E-kniha
Jazyk:	angličtina
Vydáno:	Minneapolis : University of Minnesota Press, 2012.
Témata:	Character merchandising > Japan. Character toys > Japan. Cartoon characters > Japan. Comic strip characters > Japan. Animated television programs > Japan > History and criticism. Animated films > Japan > History and criticism. Comic books, strips, etc. > Japan > History and criticism. Electronic books.
On-line přístup:	An electronic book accessible through the World Wide Web; click to view
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!

Obsah:

Introduction: rethinking convergence in Japan
Anime transformations: Tetsuwan Atomu. Limiting movement, inventing anime
Candies, premiums, and character merchandizing: the Meiji-Atomu marketing campaign
Material communication and the mass media toy
Media mixes and character consumption: Kadokawa books. Media mixes, media transformations
Character, world, consumption.