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Neuromarketing in the B-to-B-sector importance, potential and its implications for brand management /

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Bibliographic Details
Main Author:	Gentner, Friedrich
Corporate Author:	ebrary, Inc
Format:	Electronic eBook
Language:	English
Published:	Hamburg : Diplomica Verlag, 2012.
Subjects:	Neuromarketing. Industrial marketing. Branding (Marketing) Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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