The rhetoric of soft power public diplomacy in global contexts /
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| Glavni autor: | |
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| Autor kompanije: | |
| Format: | Elektronički e-knjiga |
| Jezik: | engleski |
| Izdano: |
Lanham, Md. :
Lexington Books,
2012.
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| Serija: | Lexington studies in political communication.
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| Teme: | |
| Online pristup: | An electronic book accessible through the World Wide Web; click to view |
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Sadržaj:
- Introduction
- Evaluating soft power: toward a comparative framework
- Japan: culture, pop culture, and the national brand
- Venezuela: Telesur and the artillery of ideas
- China: cultivating a global soft power
- United States of America: public diplomacy 2.0 and 21st century statecraft
- Conclusion.