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Hey, Whipple, squeeze this! the classic guide to creating great advertising /

"The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This...

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Detalles Bibliográficos
Autor Principal: Sullivan, Luke
Autor Corporativo: ebrary, Inc
Outros autores: Bennett, Sam
Formato: Electrónico eBook
Idioma:inglés
Publicado: Hoboken, N.J. : Wiley, 2012.
Edición:4th ed.
Subjects:
Advertising copy.
Electronic books.
Acceso en liña:An electronic book accessible through the World Wide Web; click to view
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