APA (7th ed.) Citation

Sullivan, L., & Bennett, S. (2012). Hey, Whipple, squeeze this!: The classic guide to creating great advertising (4th ed.). Wiley.

Chicago Style (17th ed.) Citation

Sullivan, Luke, and Sam Bennett. Hey, Whipple, Squeeze This!: The Classic Guide to Creating Great Advertising. 4th ed. Hoboken, N.J.: Wiley, 2012.

MLA (9th ed.) Citation

Sullivan, Luke, and Sam Bennett. Hey, Whipple, Squeeze This!: The Classic Guide to Creating Great Advertising. 4th ed. Wiley, 2012.