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Brand real how smart companies live their brand promise and inspire fierce customer loyalty /

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Bibliographic Details
Main Author:	Vincent, Laurence
Corporate Author:	ebrary, Inc
Format:	Electronic eBook
Language:	English
Published:	New York : American Management Association, 2012.
Subjects:	Branding (Marketing) Customer loyalty. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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