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Brand real how smart companies live their brand promise and inspire fierce customer loyalty /

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Vincent, Laurence
Awdur Corfforaethol:	ebrary, Inc
Fformat:	Electronig eLyfr
Iaith:	Saesneg
Cyhoeddwyd:	New York : American Management Association, 2012.
Pynciau:	Branding (Marketing) Customer loyalty. Electronic books.
Mynediad Ar-lein:	An electronic book accessible through the World Wide Web; click to view
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Eitemau Tebyg

The experience effect engage your customers with a consistent and memorable brand experience /
gan: Joseph, Jim, 1963-
Cyhoeddwyd: (2010)

Brand advocates turning enthusiastic customers into a powerful marketing force /
gan: Fuggetta, Rob
Cyhoeddwyd: (2012)

Brand imitation
gan: Kaptan, S. S.
Cyhoeddwyd: (2010)

Digital engagement internet marketing that captures customers and builds intense brand loyalty /
gan: Harden, Leland
Cyhoeddwyd: (2009)

Beyond the brand why engaging the right customers is essential to winning in business /
gan: Winsor, John, 1959-
Cyhoeddwyd: (2004)

Handbook of brand relationships
Cyhoeddwyd: (2009)

Brand management for international hotels
gan: Patricia, Maria
Cyhoeddwyd: (2009)

Romancing the brand : how brands create strong, intimate relationships with customers /
gan: Halloran, Tim, 1969-
Cyhoeddwyd: (2014)

Igniting customer connections : fire up your company's growth by multiplying customer experience & engagement /
gan: Frawley, Andrew
Cyhoeddwyd: (2015)

You are the brand
gan: Adubato, Steve
Cyhoeddwyd: (2011)

Perspectives on branding
gan: Miletsky, Jason I.
Cyhoeddwyd: (2009)

Rethinking prestige branding : secrets of the ueber-brands /
gan: Schaefer, Wolfgang, et al.
Cyhoeddwyd: (2015)

Brand Bible the complete guide to building, designing, and sustaining brands /
Cyhoeddwyd: (2012)

Igniting the brand strategies that have shot brands to success /
gan: Cahill, Jonathan
Cyhoeddwyd: (2008)

Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications /
gan: Lowenstein, Michael W., 1942-
Cyhoeddwyd: (2014)

Brand zero : the complete branding guide for start-ups /
gan: Tai, Jacky
Cyhoeddwyd: (2014)

Brand management
Cyhoeddwyd: (2008)

Handbook of brand semiotics /
Cyhoeddwyd: (2015)

Customer loyalty programmes and clubs
gan: Butscher, Stephan A.
Cyhoeddwyd: (2002)

The customer advocate and the customer saboteur : linking social word-of-mouth, brand impression, and stakeholder behavior /
gan: Lowenstein, Michael W., 1942-
Cyhoeddwyd: (2011)

60-minute brand strategist the essential brand book for marketing professionals /
gan: Mootee, Idris, 1958-
Cyhoeddwyd: (2013)

What great brands do : the seven brand-building principles that separate the best from the rest /
gan: Yohn, Denise Lee, 1967-
Cyhoeddwyd: (2014)

Superior customer satisfaction and loyalty : engaging customers to drive performance /
gan: Goldstein, Sheldon D.
Cyhoeddwyd: (2009)

Researching customer satisfaction & loyalty how to find out what people really think /
gan: Szwarc, Paul
Cyhoeddwyd: (2005)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
gan: Salinas, Gabriela
Cyhoeddwyd: (2009)

Eliminate customer turnoffs /
gan: Timm, Paul R.

Exceed customer expectations /
gan: Timm, Paul R.

The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
gan: Mathieson, Rick
Cyhoeddwyd: (2010)

Beyond the ultimate question : a systematic approach to improve customer loyalty /
gan: Hayes, Bob E., 1963-
Cyhoeddwyd: (2009)

Brand, organizational identity and reputation in SMEs an overview /
Cyhoeddwyd: (2007)

Determining whether branding of locally manufactured car products increases brand preference : a case of autoshops in Nairobi /
gan: Mbalya, Richard
Cyhoeddwyd: (2010)

Retail marketing and branding a definitive guide to maximizing ROI /
gan: Perrey, Jesko
Cyhoeddwyd: (2013)

Retail marketing and branding a definitive guide to maximizing ROI /
gan: Perrey, Jesko
Cyhoeddwyd: (2011)

Basics of branding : a practical guide for managers /
gan: Gronlund, Jay
Cyhoeddwyd: (2013)

Customer winback how to recapture lost customers and keep them loyal /
gan: Griffin, Jill
Cyhoeddwyd: (2001)

The role of branding in maintaining competitive advantage in higher education in Kenya : a case of Daystar University /
gan: Githinji, Kennedy Gakuru
Cyhoeddwyd: (2011)

Brand meaning management /
Cyhoeddwyd: (2015)

Branded customer service the new competitive edge /
gan: Barlow, Janelle, 1943-
Cyhoeddwyd: (2006)

Fostering brand community through social media /
gan: Humphrey, William F., et al.
Cyhoeddwyd: (2016)

Mobile telecommunication customer loyalty in Nigeria : determining factors /
gan: Bello, Olayiwola
Cyhoeddwyd: (2013)