Brand real how smart companies live their brand promise and inspire fierce customer loyalty /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
American Management Association,
2012.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 007 | cr cn||||||||| | ||
| 008 | 111212s2012 nyu sb 001 0 eng d | ||
| 010 | |z 2011049757 | ||
| 020 | |z 9780814416761 (hardcover) | ||
| 020 | |z 0814416764 (hardcover) | ||
| 020 | |z 9780814416778 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10530655 | ||
| 035 | |a (OCoLC)785779008 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HF5415.1255 |b .V55 2012eb |
| 082 | 0 | 4 | |a 658.8/27 |2 23 |
| 100 | 1 | |a Vincent, Laurence. | |
| 245 | 1 | 0 | |a Brand real |h [electronic resource] : |b how smart companies live their brand promise and inspire fierce customer loyalty / |c Laurence Vincent. |
| 260 | |a New York : |b American Management Association, |c 2012. | ||
| 300 | |a xii, 257 p. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Acknowledgments -- Introduction -- Reality check : it's time to move from brandlore to promising brands -- Winning the memory game -- The benefit of your brand -- Preserving brand value -- Positioning brands for context -- Brand attachment : the barefoot bandit and our sense of self -- Expressing the promise : brand narrative, brand voice, and communications strategy -- Naming and identity development -- The touching experience : how to deliver on a promise at meaningful touch points -- Brand inside : why people are the key to your brand strategy -- Endnotes -- Index. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2011. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Customer loyalty. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10530655 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 134560 |d 134560 | ||