Vincent, L. (2012). Brand real: How smart companies live their brand promise and inspire fierce customer loyalty. American Management Association.
Chicago-referens (17:e uppl.)Vincent, Laurence. Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty. New York: American Management Association, 2012.
MLA-referens (9:e uppl.)Vincent, Laurence. Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty. American Management Association, 2012.
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