Vincent, L. (2012). Brand real: How smart companies live their brand promise and inspire fierce customer loyalty. American Management Association.

Vincent, Laurence. Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty. New York: American Management Association, 2012.

Vincent, Laurence. Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty. American Management Association, 2012.