Intellectual property strategy
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| Autor principal: | |
|---|---|
| Autor Corporativo: | |
| Formato: | Recurso Electrónico livro electrónico |
| Idioma: | inglês |
| Publicado em: |
Cambridge, Mass. :
MIT Press,
c2012.
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| Colecção: | MIT Press essential knowledge series.
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| Assuntos: | |
| Acesso em linha: | An electronic book accessible through the World Wide Web; click to view |
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Sumário:
- Executive summary
- Why intellectual property matters
- Recommendation #1: treat intellectual property as a core asset class
- Recommendation #2: benefit from the intellectual property of others legally
- Recommendation #3: create freedom of action through intellectual property
- Recommendation #4: establish a flexible intellectual property strategy
- The special case of the non-profit
- Future outlook
- Afterword: what the author really thinks.