Intellectual property strategy
Enregistré dans:
| Auteur principal: | |
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| Collectivité auteur: | |
| Format: | Électronique eBook |
| Langue: | anglais |
| Publié: |
Cambridge, Mass. :
MIT Press,
c2012.
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| Collection: | MIT Press essential knowledge series.
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| Sujets: | |
| Accès en ligne: | An electronic book accessible through the World Wide Web; click to view |
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Table des matières:
- Executive summary
- Why intellectual property matters
- Recommendation #1: treat intellectual property as a core asset class
- Recommendation #2: benefit from the intellectual property of others legally
- Recommendation #3: create freedom of action through intellectual property
- Recommendation #4: establish a flexible intellectual property strategy
- The special case of the non-profit
- Future outlook
- Afterword: what the author really thinks.