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Marketing semiotics signs, strategies, and brand value /

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Bibliographic Details
Main Author:	Oswald, Laura R.
Corporate Author:	ebrary, Inc
Format:	Electronic eBook
Language:	English
Published:	Oxford ; New York : Oxford University Press, 2012.
Subjects:	Communication in marketing. Semiotics. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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