The marketing agency blueprint the handbook for building hybrid PR, SEO, content, advertising, and Web firms /

"Build a disruptive marketing agency for the modern ageThe marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy...

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Detalhes bibliográficos

Autor principal:	Roetzer, Paul, 1978-
Autor Corporativo:	ebrary, Inc
Formato:	Recurso Eletrônico livro eletrônico
Idioma:	inglês
Publicado em:	Hoboken, N.J. : Wiley, 2012.
Assuntos:	Marketing. Electronic books.
Acesso em linha:	An electronic book accessible through the World Wide Web; click to view
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