Leading the narrative the case for strategic communication /

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書目詳細資料
主要作者: Eder, Mari K.
企業作者: ebrary, Inc
格式: 電子 電子書
語言:英语
出版: Annapolis, Md. : Naval Institute Press, 2011.
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在線閱讀:An electronic book accessible through the World Wide Web; click to view
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書本目錄:
  • Military media relations
  • Crisis communication and conflict storytelling
  • Strategic communication and the battle of ideas
  • Toward strategic communication
  • The missing element: strategic communication
  • The golden thread: building champions and connections
  • The toxic information environment
  • The cowboy and the soldier: military communication ethics
  • The cable, the dish, and the blog: media communication ethics
  • Challenge to change: developing leaders for the twenty-first century.