Leading the narrative the case for strategic communication /
Sparad:
| Huvudskapare: | |
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| Institutionell skapare: | |
| Materialtyp: | Elektronisk E-bok |
| Språk: | engelska |
| Publicerad: |
Annapolis, Md. :
Naval Institute Press,
2011.
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| Ämnen: | |
| Länkar: | An electronic book accessible through the World Wide Web; click to view |
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Innehållsförteckning:
- Military media relations
- Crisis communication and conflict storytelling
- Strategic communication and the battle of ideas
- Toward strategic communication
- The missing element: strategic communication
- The golden thread: building champions and connections
- The toxic information environment
- The cowboy and the soldier: military communication ethics
- The cable, the dish, and the blog: media communication ethics
- Challenge to change: developing leaders for the twenty-first century.