Slika na naslovnici

Leading the narrative the case for strategic communication /

Show other versions (1)
Shranjeno v:
Bibliografske podrobnosti
Glavni avtor: Eder, Mari K.
Korporativna značnica: ebrary, Inc
Format: Elektronski eKnjiga
Jezik:angleščina
Izdano: Annapolis, Md. : Naval Institute Press, 2011.
Teme:
Armed Forces and mass media > United States.
Communication policy > United States.
United States > Armed Forces > Public relations.
Electronic books.
Online dostop:An electronic book accessible through the World Wide Web; click to view
Oznake: Označite
Brez oznak, prvi označite!
Kazalo:
  • Military media relations
  • Crisis communication and conflict storytelling
  • Strategic communication and the battle of ideas
  • Toward strategic communication
  • The missing element: strategic communication
  • The golden thread: building champions and connections
  • The toxic information environment
  • The cowboy and the soldier: military communication ethics
  • The cable, the dish, and the blog: media communication ethics
  • Challenge to change: developing leaders for the twenty-first century.

Podobne knjige/članki