Leading the narrative the case for strategic communication /

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Bibliografski detalji
Glavni autor: Eder, Mari K.
Autor kompanije: ebrary, Inc
Format: Elektronički e-knjiga
Jezik:engleski
Izdano: Annapolis, Md. : Naval Institute Press, 2011.
Teme:
Online pristup:An electronic book accessible through the World Wide Web; click to view
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Sadržaj:
  • Military media relations
  • Crisis communication and conflict storytelling
  • Strategic communication and the battle of ideas
  • Toward strategic communication
  • The missing element: strategic communication
  • The golden thread: building champions and connections
  • The toxic information environment
  • The cowboy and the soldier: military communication ethics
  • The cable, the dish, and the blog: media communication ethics
  • Challenge to change: developing leaders for the twenty-first century.