Linoff, G. S., & Berry, M. J. A. (2011). Data mining techniques: For marketing, sales, and customer relationship management (3rd ed.). Wiley Pub., Inc..

Linoff, Gordon S., and Micahel J. A. Berry. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management. 3rd ed. Indianapolis, Ind.: Wiley Pub., Inc., 2011.

Linoff, Gordon S., and Micahel J. A. Berry. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management. 3rd ed. Wiley Pub., Inc., 2011.