The growth drivers the definitive guide to building marketing capabilities /

"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--

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书目详细资料
主要作者: Bird, Andy
企业作者: ebrary, Inc
其他作者: McEwan, Mhairi
格式: 电子 电子书
语言:英语
出版: Hoboken, N.J. : Wiley, 2012.
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在线阅读:An electronic book accessible through the World Wide Web; click to view
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书本目录:
  • pt. 1. Understanding the growth drivers
  • pt. 2. How to transform marketing capabilities to drive growth
  • pt. 3. Sustaining growth in practice.