The growth drivers the definitive guide to building marketing capabilities /

"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--

-д хадгалсан:
Номзүйн дэлгэрэнгүй
Үндсэн зохиолч: Bird, Andy
Байгууллагын зохиогч: ebrary, Inc
Бусад зохиолчид: McEwan, Mhairi
Формат: Цахим Цахим ном
Хэл сонгох:англи
Хэвлэсэн: Hoboken, N.J. : Wiley, 2012.
Нөхцлүүд:
Онлайн хандалт:An electronic book accessible through the World Wide Web; click to view
Шошгууд: Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
Агуулга:
  • pt. 1. Understanding the growth drivers
  • pt. 2. How to transform marketing capabilities to drive growth
  • pt. 3. Sustaining growth in practice.