APA (7th ed.) Citation

Perrey, J., & Spillecke, D. (2011). Retail marketing and branding: A definitive guide to maximizing ROI. Wiley.

Chicago Style (17th ed.) Citation

Perrey, Jesko, and Dennis Spillecke. Retail Marketing and Branding: A Definitive Guide to Maximizing ROI. Chichester, West Sussex: Wiley, 2011.

MLA (9th ed.) Citation

Perrey, Jesko, and Dennis Spillecke. Retail Marketing and Branding: A Definitive Guide to Maximizing ROI. Wiley, 2011.