McDonald, M., & Wilson, H. (2011). Marketing plans: How to prepare them, how to use them (7th ed.). Wiley.
Citace podle Chicago (17th ed.)McDonald, Malcolm, a Hugh Wilson. Marketing Plans: How to Prepare Them, How to Use Them. 7th ed. Chichester, West Sussex, U.K.: Wiley, 2011.
Citace podle MLA (9th ed.)McDonald, Malcolm, a Hugh Wilson. Marketing Plans: How to Prepare Them, How to Use Them. 7th ed. Wiley, 2011.
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