Marketing plans for services a complete guide /

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Bibliographic Details
Main Author: McDonald, Malcolm
Corporate Author: ebrary, Inc
Other Authors: Frow, Pennie, Payne, Adrian
Format: Electronic eBook
Language:English
Published: Chichester, U.K. : Wiley, 2011.
Edition:3rd ed.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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