Imagen de Portada

Código QR

Marketing plans for services a complete guide /

Guardado en:

Detalles Bibliográficos
Autor principal:	McDonald, Malcolm
Autor Corporativo:	ebrary, Inc
Otros Autores:	Frow, Pennie, Payne, Adrian
Formato:	Electrónico eBook
Lenguaje:	inglés
Publicado:	Chichester, U.K. : Wiley, 2011.
Edición:	3rd ed.
Materias:	Service industries > Marketing. Service industries > Planning. Electronic books.
Acceso en línea:	An electronic book accessible through the World Wide Web; click to view
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

Ejemplares similares

Marketing plans for service businesses a complete guide /
por: McDonald, Malcolm
Publicado: (2006)

Services marketing and management
por: Gilmore, Audrey
Publicado: (2003)

Services marketing : managing the service value chain /
por: Bruhn, Manfred
Publicado: (2006)

Relationship marketing in services
Publicado: (2002)

Market orientation and service firm performance a research agenda /
Publicado: (2002)

Service marketing in Ghana : a customer relationship management approach /
por: Kuada, John, et al.
Publicado: (2014)

Professional services marketing how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /
por: Schultz, Mike, 1974-
Publicado: (2013)

Promotion of services
Publicado: (2002)

Cultural perspectives on services marketing
Publicado: (2005)

The professional services firm bible
por: Baschab, John, 1968-
Publicado: (2005)

The impact of technology on services
Publicado: (2002)

Service science : the foundations of service engineering and management /
por: Qiu, Robin G.
Publicado: (2014)

Complex service delivery processes : strategy to operations /
por: Harvey, Jean, 1950-
Publicado: (2010)

Global trade in services fear, facts, and offshoring /
por: Jensen, J. Bradford
Publicado: (2011)

Journal of services marketing.
Publicado: (2007)

Service industries a geographical appraisal /
por: Daniels, P. W.
Publicado: (1985)

Service quality a global perspective /
Publicado: (2003)

Services management (including skill development) /
por: Ramachandra, K.
Publicado: (2010)

Service management : operation,strategy,Information technology /
por: Fitzsimmons, James A.
Publicado: (2008)

5S for service organizations and offices : a lean look at improvements /
por: Sarkar, Debashis
Publicado: (2006)

Services management
por: Appannaiah, H. R.
Publicado: (2010)

Oecd statistics on international trade in services 2010 : volume 2,. detailed tables by partner country /
Publicado: (2011)

Stakeholder engagement for service design : how service designers identify and communicate insights /
por: Segelström, Fabian
Publicado: (2013)

Stakeholder engagement for service design : how service designers identify and communicate insights /
por: Segelstrom, Fabian
Publicado: (2013)

Service innovation organizational responses to technological opportunities & market imperatives /
Publicado: (2003)

Special issue from the 4th SIG services research conference services research - a truly global discipline /
Publicado: (2006)

Internationalization of service firms
Publicado: (2007)

Globalization of services some implications for theory and practice /
Publicado: (2000)

Enhancing the performance of the services sector
Publicado: (2005)

International journal of service industry management.
Publicado: (2007)

Priorities and pathways in services reform part 1 - quantitative studies /
Publicado: (2013)

Valuing services in trade : a toolkit for competitiveness diagnostics /
por: Sáez, Sebastián
Publicado: (2014)

Perceived service quality amongst employees in the utility industry : a case study of Kenya Power and Lighting Co. Ltd /
por: Mutua, Josslyn N.
Publicado: (2006)

Lean six sigma service excellence a guide to green belt certification and bottom line improvement /
por: Taylor, Gerald M.
Publicado: (2009)

Selected papers from QUIS 10 Conference 2007
Publicado: (2008)

Service management [accompanied by a CD-ROM that contains supplementary information] : operations, strategy, and information technology /
por: Fitzsimmons, James A.
Publicado: (2008)

Household production, services and monetary policy
por: Lonkeng Ngouana, Constant
Publicado: (2012)

Services trade reform : making sense of it /
por: Philippa, Dee
Publicado: (2014)

Priorities and pathways in services reform.
Publicado: (2014)

Managing innovation cases from the services industries /
Publicado: (1988)