McDonald, M., Frow, P., & Payne, A. (2011). Marketing plans for services: A complete guide (3rd ed.). Wiley.
芝加哥风格引文McDonald, Malcolm, Pennie Frow, 与 Adrian Payne. Marketing Plans for Services: A Complete Guide. 3rd ed. Chichester, U.K.: Wiley, 2011.
MLA引文McDonald, Malcolm, et al. Marketing Plans for Services: A Complete Guide. 3rd ed. Wiley, 2011.
警告：这些引文格式不一定是100％准确.