Destination marketing and management theories and applications /
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| Korporativní autor: | |
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| Další autoři: | , |
| Médium: | Elektronický zdroj E-kniha |
| Jazyk: | angličtina |
| Vydáno: |
Cambridge :
CAB International,
c2011.
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| Témata: | |
| On-line přístup: | An electronic book accessible through the World Wide Web; click to view |
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Obsah:
- pt. 1. Destination marketing and management : concepts, structures and policies
- pt. 2. Destination marketing : understanding consumer decision making
- pt. 3. Destination marketing : research, branding and image communication
- pt. 4. Destination product development and distribution
- pt. 5. Managing stakeholders at destinations
- pt. 6. Safety and crisis management at destinations
- pt. 7. Managing competitiveness and sustainability and embracing challenges and opportunities.