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Black social dance in television advertising an analytical history /

"This work investigates the anthropologic aesthetic of black social dance in television advertising. Covering the 1950s through 2010 in the United States, each decade is explored as dance is shown to provide value to brands, thus effecting consumption. The text provides a theory of dance for a...

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Bibliographic Details
Main Author: Huntington, Carla Stalling, 1961-
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Jefferson, N.C. : McFarland & Co., 2011.
Subjects:
African American dance > History.
African Americans > Social life and customs.
Dance > Social aspects > United States > History.
Dance > Anthropological aspects > United States > History.
Television advertising > Social aspects > United States.
Popular culture > United States > History.
United States > Civilization > African American influences.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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