Marketing today's academic library a bold new approach to communicating with students /
I tiakina i:
Kaituhi matua: | |
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Kaituhi rangatōpū: | |
Hōputu: | Tāhiko īPukapuka |
Reo: | Ingarihi |
I whakaputaina: |
Chicago :
American Library Association,
2009.
|
Ngā marau: | |
Urunga tuihono: | An electronic book accessible through the World Wide Web; click to view |
Ngā Tūtohu: |
Tāpirihia he Tūtohu
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
|
Rārangi ihirangi:
- Do libraries need to advertise?
- Defining the user
- Student need states
- The library as product
- Conducting marketing research
- Building relationships
- Developing brand strategies
- Promotional building blocks
- Designing messages
- Measuring the impact
- Putting it all together.