APA (7th ed.) Citation

Galanter, E., Moskowitz, H., & Silcher, M. (2011). People, preferences & prices: Sequencing the economic genome of the consumer mind. Bentham Science Publishers Ltd..

Chicago Style (17th ed.) Citation

Galanter, Eugene, Howard Moskowitz, and Matthias Silcher. People, Preferences & Prices: Sequencing the Economic Genome of the Consumer Mind. [Saif Zone, Sharjah, United Arab Emirates]: Bentham Science Publishers Ltd., 2011.

MLA (9th ed.) Citation

Galanter, Eugene, et al. People, Preferences & Prices: Sequencing the Economic Genome of the Consumer Mind. Bentham Science Publishers Ltd., 2011.