Apple's secret of success traditional marketing vs. cult marketing /

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Bibliographic Details
Main Author:	Schneiders, Sascha
Corporate Author:	ebrary, Inc
Format:	Electronic eBook
Language:	English
Published:	Hamburg : Diplomica Verlag, 2011.
Subjects:	Apple Computer, Inc. Branding (Marketing) Marketing. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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