Apple's secret of success traditional marketing vs. cult marketing /

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Bibliographic Details
Main Author: Schneiders, Sascha
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Hamburg : Diplomica Verlag, 2011.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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020 |z 9783842852211 
020 |z 9783842802216 (e-book) 
035 |a (CaPaEBR)ebr10489141 
035 |a (OCoLC)759158124 
040 |a CaPaEBR  |c CaPaEBR 
050 1 4 |a HF5415.1255  |b .S36 2011eb 
100 1 |a Schneiders, Sascha. 
245 1 0 |a Apple's secret of success  |h [electronic resource] :  |b traditional marketing vs. cult marketing /  |c Sascha Schneiders. 
260 |a Hamburg :  |b Diplomica Verlag,  |c 2011. 
300 |a 88 p. :  |b col. ill. 
500 |a Title from cover. 
504 |a Includes bibliographical references. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2011.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
610 2 0 |a Apple Computer, Inc. 
650 0 |a Branding (Marketing) 
650 0 |a Marketing. 
655 7 |a Electronic books.  |2 local 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10489141  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 127015  |d 127015