Imagem da capa

Código QR

The brutal truth about Asian branding and how to break the vicious cycle

Na minha lista:

Detalhes bibliográficos
Autor principal:	Baladi, Joseph
Autor Corporativo:	ebrary, Inc
Formato:	Recurso Electrónico livro electrónico
Idioma:	inglês
Publicado em:	Singapore : Wiley, 2011.
Assuntos:	Brand name products > Asia. Branding (Marketing) > Asia. Electronic books.
Acesso em linha:	An electronic book accessible through the World Wide Web; click to view
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

Registos relacionados

Brands and branding
Publicado em: (2003)

The business of brands
Por: Miller, Jon, 1971-
Publicado em: (2004)

Designing brand identity an essential guide for the whole branding team /
Por: Wheeler, Alina
Publicado em: (2013)

Connective branding building brand equity in a demanding world /
Por: Fisher-Buttinger, Claudia
Publicado em: (2008)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
Por: Taylor, David, 1964-
Publicado em: (2004)

Brand relevance making competitors irrelevant /
Por: Aaker, David A.
Publicado em: (2011)

Encyclopaedia of brand equity management.
Publicado em: (2009)

Brain tattoos creating unique brands that stick in your customers' minds /
Por: Post, Karen
Publicado em: (2005)

Three threats to brand relevance strategies that work /
Por: Aaker, David
Publicado em: (2013)

Origination : the geographies of brands and branding /
Por: Pike, Andy
Publicado em: (2015)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
Por: J., Tatiana Soto
Publicado em: (2008)

Brandscendence three essential elements of enduring brands /
Por: Clark, Kevin A.
Publicado em: (2004)

Integrated branding becoming brand-driven through companywide action /
Por: LePla, F. Joseph, 1955-
Publicado em: (1999)

Brand equity planning with structuralist rhetorical semiotics /
Por: Rossolatos, George
Publicado em: (2013)

Brands laid bare using market research for evidence-based brand management /
Por: Ford, Kevin
Publicado em: (2005)

Perspectives on branding
Por: Miletsky, Jason I.
Publicado em: (2009)

Brand Bible the complete guide to building, designing, and sustaining brands /
Publicado em: (2012)

Creating passionbrands getting to the heart of branding /
Por: Edwards, Helen, 1965-
Publicado em: (2005)

Rethinking prestige branding : secrets of the ueber-brands /
Por: Schaefer, Wolfgang, et al.
Publicado em: (2015)

Strategic brand management : building, measuring, and managing brand equity /
Por: Keller, Kevin Lane, 1956-
Publicado em: (2008)

The brand gym a practical workout to gain and retain brand leadership /
Por: Taylor, David, 1964-
Publicado em: (2010)

What great brands do : the seven brand-building principles that separate the best from the rest /
Por: Yohn, Denise Lee, 1967-
Publicado em: (2014)

Brand identity factors developing a successful Islamic brand /
Por: Alihodzic, Vedad
Publicado em: (2013)

Brand zero : the complete branding guide for start-ups /
Por: Tai, Jacky
Publicado em: (2014)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
Por: Salinas, Gabriela
Publicado em: (2009)

Brand new brand thinking brought to life by 11 experts who do /
Publicado em: (2002)

Developing brands with qualitative market research
Por: Chandler, Jon
Publicado em: (2002)

European business and brand building
Publicado em: (2012)

How to use advertising to build strong brands /
Publicado em: (1999)

Brand anarchy managing corporate reputation /
Por: Earl, Steve
Publicado em: (2012)

Retail marketing and branding a definitive guide to maximizing ROI /
Por: Perrey, Jesko
Publicado em: (2013)

Retail marketing and branding a definitive guide to maximizing ROI /
Por: Perrey, Jesko
Publicado em: (2011)

Brand meaning management /
Publicado em: (2015)

Defending the brand aggressive strategies for protecting your brand in the online arena /
Por: Murray, Brian H., 1968-
Publicado em: (2004)

The challenges facing brand managers today
Publicado em: (2012)

Branding and advertising
Publicado em: (2003)

Rebuilding brand America what we must do to restore our reputation and safeguard the future of American business abroad /
Por: Martin, Dick, 1946-
Publicado em: (2007)

A master class in brand planning the timeless works of Stephen King /
Por: King, Stephen, 1931-2006
Publicado em: (2007)

Tracking advertising and monitoring brands /
Por: McDonald, Colin
Publicado em: (2000)

Branded entertainment : dealmaking strategies & techniques for industry professionals /
Por: Valero, Damaris, 1966-
Publicado em: (2015)