ROI of $ocial media how to improve the return on your social marketing investment /
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| Main Author: | |
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| Corporate Author: | |
| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Singapore :
John Wiley & Sons (Asia),
c2011.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- section 1. Getting started with social media ROI
- section 2. The media engagement framework
- section 3. Practical applications of social media ROI
- section 4. Where does social media go from here?