ROI of $ocial media how to improve the return on your social marketing investment /

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Powell, Guy R.
Awdur Corfforaethol: ebrary, Inc
Awduron Eraill: Groves, Steven, Dimos, Jerry
Fformat: Electronig eLyfr
Iaith:Saesneg
Cyhoeddwyd: Singapore : John Wiley & Sons (Asia), c2011.
Pynciau:
Mynediad Ar-lein:An electronic book accessible through the World Wide Web; click to view
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Tabl Cynhwysion:
  • section 1. Getting started with social media ROI
  • section 2. The media engagement framework
  • section 3. Practical applications of social media ROI
  • section 4. Where does social media go from here?