Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /

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Bibliografske podrobnosti
Glavni avtor:	J., Tatiana Soto
Korporativna značnica:	ebrary, Inc
Format:	Thesis Elektronski eKnjiga
Jezik:	English
Izdano:	Hamburg : Diplomica Verlag, 2008.
Teme:	Branding (Marketing) Brand name products > Valuation. Corporate image. Electronic books.
Online dostop:	An electronic book accessible through the World Wide Web; click to view
Oznake:	Označite Brez oznak, prvi označite!

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