Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
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| Hovedforfatter: | |
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| Institution som forfatter: | |
| Format: | Thesis Electronisk eBog |
| Sprog: | English |
| Udgivet: |
Hamburg :
Diplomica Verlag,
2008.
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| Fag: | |
| Online adgang: | An electronic book accessible through the World Wide Web; click to view |
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Connective branding building brand equity in a demanding world /