Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /

Eitemau Tebyg

• Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
  gan: J., Tatiana Soto
  Cyhoeddwyd: (2008)
• Connective branding building brand equity in a demanding world /
  gan: Fisher-Buttinger, Claudia
  Cyhoeddwyd: (2008)
• Connective branding building brand equity in a demanding world /
  gan: Fisher-Buttinger, Claudia
  Cyhoeddwyd: (2008)
• Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
  gan: Taylor, David, 1964-
  Cyhoeddwyd: (2004)
• Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
  gan: Taylor, David, 1964-
  Cyhoeddwyd: (2004)