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Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /

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Kaituhi matua:	J., Tatiana Soto
Kaituhi rangatōpū:	ebrary, Inc
Hōputu:	Tuhinga whakapae Tāhiko īPukapuka
Reo:	Ingarihi
I whakaputaina:	Hamburg : Diplomica Verlag, 2008.
Ngā marau:	Branding (Marketing) Brand name products > Valuation. Corporate image. Electronic books.
Urunga tuihono:	An electronic book accessible through the World Wide Web; click to view
Ngā Tūtohu:	Tāpirihia he Tūtohu Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!

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