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J., Tatiana Soto. Methods for Assessing Brand Value: A Comparison Between the Interbrand Model and the BBDOs Brand Equity Evaluator Model. Hamburg: Diplomica Verlag, 2008.

J., Tatiana Soto. Methods for Assessing Brand Value: A Comparison Between the Interbrand Model and the BBDOs Brand Equity Evaluator Model. Diplomica Verlag, 2008.