J., T. S. (2008). Methods for assessing brand value: A comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model. Diplomica Verlag.
Citace podle Chicago (17th ed.)J., Tatiana Soto. Methods for Assessing Brand Value: A Comparison Between the Interbrand Model and the BBDOs Brand Equity Evaluator Model. Hamburg: Diplomica Verlag, 2008.
Citace podle MLA (9th ed.)J., Tatiana Soto. Methods for Assessing Brand Value: A Comparison Between the Interbrand Model and the BBDOs Brand Equity Evaluator Model. Diplomica Verlag, 2008.
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