Reichhard, M. (2008). European spirit, adaption to market economy and national identity in Poland and Ukraine: National culture and its influence on the European Integration, advertising and entrepreneurship. Diplomica Verlag.

Reichhard, Matthias. European Spirit, Adaption to Market Economy and National Identity in Poland and Ukraine: National Culture and Its Influence on the European Integration, Advertising and Entrepreneurship. Hamburg: Diplomica Verlag, 2008.

Reichhard, Matthias. European Spirit, Adaption to Market Economy and National Identity in Poland and Ukraine: National Culture and Its Influence on the European Integration, Advertising and Entrepreneurship. Diplomica Verlag, 2008.