The economics and financing of media companies

Shranjeno v:
Bibliografske podrobnosti
Glavni avtor: Picard, Robert G.
Korporativna značnica: ebrary, Inc
Format: Elektronski eKnjiga
Jezik:angleščina
Izdano: New York : Fordham University Press, 2011.
Izdaja:2nd ed.
Teme:
Online dostop:An electronic book accessible through the World Wide Web; click to view
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Kazalo:
  • Media firms as economic and business entities
  • Business models, workflows, and value chains in media firms
  • Distribution and retail sales of media
  • economic forces affecting media
  • The influence of the general economy on media
  • Audiences and consumers
  • Media, advertisers, and advertising
  • Competition in media markets
  • Concepts in media financing and financial management
  • Capital markets and media firms
  • The development of large media companies
  • Trade and globalization in media products and services
  • Indicators of financial and economic health of media firms.