The economics and financing of media companies
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| Glavni autor: | |
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| Autor kompanije: | |
| Format: | Elektronički e-knjiga |
| Jezik: | engleski |
| Izdano: |
New York :
Fordham University Press,
2011.
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| Izdanje: | 2nd ed. |
| Teme: | |
| Online pristup: | An electronic book accessible through the World Wide Web; click to view |
| Oznake: |
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Sadržaj:
- Media firms as economic and business entities
- Business models, workflows, and value chains in media firms
- Distribution and retail sales of media
- economic forces affecting media
- The influence of the general economy on media
- Audiences and consumers
- Media, advertisers, and advertising
- Competition in media markets
- Concepts in media financing and financial management
- Capital markets and media firms
- The development of large media companies
- Trade and globalization in media products and services
- Indicators of financial and economic health of media firms.